I love all things SaaS and have worked in B2B Sales and commercial roles from Seed, often joining as a founding sales hire, through Series A/B and two successful acquisitions.
Most recently I was at Capdesk (acquired by Carta) working as an Entrepreneur in Residence building a new product. Post acquisition I was tasked with building out our Venture Capital partnerships.
Prior to that, I spent 5 years at Peakon (acquired by Workday) as an Account Director. Before then I was at Yieldify for 3 years as an AE and Sales Lead.
I started as a Fractional Sales Lead in 2024 when some old colleagues, who had gone on to build their own SaaS companies, asked me to help on the sales side. I love the early stage hustle and decided to continue!
A bit about me: I’m originally from Sweden but moved to the UK more than 10 years ago after a pitstop in Hong Kong. I now live in Guildford, just 40 min outside of London - so always happy to meet up for a coffee if you’re local.
I am also co-founder of Zenkki (zenkki.co.uk), the circular option for furniture.
Who am I?
“Her analytical approach to sales has meant a great deal to my own development.
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“Stina’s breadth of capabilities combined with a structured and data driven approach to solving problems is an extremely valuable asset to any organisation.
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“I learned more from her in a week than I have from all my previous managers combined.
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“Stina is as consistent as they come. I can’t remember her ever missing a target. She will drive the right culture into any sales business.
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Promoted five times and been a top sales performer throughout my career.
Closed +£150k ARR contracts with a quota of close to £1M as an Enterprise rep.
As an Entrepreneur in Residence, I built a commercial plan from scratch and we delivered over £25M in transacted value.